Category: franchising

Franchisees don’t have to start from scratch. They receive training and guidance on everything from the business model to the best marketing tactics. With all that support, how much independence do franchisees have? More than you think! Read on to learn some of the key areas where you can majorly impact your All Dogs Unleashed franchise.

Choosing Your Location

Depending on the franchise you join, you’ll likely have a good deal of autonomy in choosing the property for your business. You may need to prioritize certain features, particularly usable square footage, but you can use your own knowledge of your city to pick the best neighborhood or shopping center for your business. Some franchises will let you decide between buying and renting your commercial property, although you’ll need to secure your own funding for either option.

Staffing Your Location

Franchisees have the same staffing opportunities as ground-up business owners. While your franchise may have recommendations or requirements about the number of employees you hire and the roles they fulfill, the rest is up to you. Though they share a business model, each franchise has its own unique personality. Who you hire will play one of the biggest roles in shaping your store’s culture and work environment.

Building Community

No matter how big your franchise’s presence is across the nation, each location should function and feel like a local business. When you invest in your customers and get to know their needs, habits, and desires, you position yourself to become one of their most trusted businesses in town. There is no better support than the support of your regulars, and it’s up to you and your employees to foster those lasting relationships.

Hosting or Participating in Events

Does your community have a weekly farmer’s market that all sorts of businesses participate in? Does your shopping center throw a block party that attracts tons of foot traffic? One of the great ways to build a community and spread brand awareness is to get involved in events outside of your storefront. As long as you stay true to your franchise branding and image, you’re free to join in the fun!

Running Social Media Profiles

This one will certainly vary from one franchise to another, but many franchises allow individual franchisees to run their own social media profiles. Social media is a great way to engage community members and get them excited about your services or upcoming specials. Platforms like Instagram and Facebook make it easy to share your expertise and build trust with soon-to-be customers.

Managing Your Finances

Every franchise will have startup costs and royalties. You’re in control when securing your funding to cover startup costs. Any revenue you have after paying royalties is yours to manage. At ADU, we offer competitively low startup fees and royalties, ensuring that each of our franchisees has the most financial independence possible.

Are you ready to blend a successful business model with your own personal touches? Learn more about ADU franchising today!

As a future franchisee, you have hundreds of options to choose from. Once you’ve decided that All Dogs Unleashed suits your skills, interests, and budget, there’s only one thing left to do: research your market. Read on for five signs that an All Dogs Unleashed franchise is right for your community.

  1. Dog Ownership Rates are Booming

One of the most important things that will determine the success of a franchise is demand. In this case, you’re only going to see high demand if you have high rates of dog ownership in your community.

Across the nation, dog ownership rates increased in 2020 and 2021, when the pandemic limited what we could do and where we could go. While new adoption numbers may be stabilizing in your community, the chances are high that you’re still working with historically high demand.

  1. Your Dog Owner Demographics Skew Young

When you’re evaluating the size of your target market, demographic data comes in handy. Who is most committed to their canine companion’s well-being? More importantly, who is willing to invest in things like training, one of ADU’s top services?

Older generations may have the most spending power, but Gen Z and Millennials are the biggest spenders when it comes to pet care. If you have a large population of dog owners under the age of 45, you’re on track to develop a loyal customer base.

  1. You’ve Found Available Real Estate in a Dog-Friendly Neighborhood

Location is another major factor in the potential for franchise success. Accessibility is key, whether by foot or by car. For example, commercial real estate with dedicated parking spots cuts down on the stress of getting to appointments on time or dropping by for walk-in services.

Finding a location in a dog-friendly neighborhood is the optimal choice for visibility and brand awareness. When you have a dog park around the corner or a dog-friendly restaurant across the street, your ADU franchise is guaranteed to draw attention.

  1. At Least One ADU Service Would Fill a Void

ADU offers a unique business model that dog owners love. We’re a one-stop-shop for grooming, training, and boarding. Even if local businesses offer one or two of these services, you’ll retain your competitive edge by offering all three.

When sizing up your competition, it’s also useful to look at things like customer reviews and pricing. This can give you a clear sense of what your community likes and dislikes about existing businesses and determine of ADU would better meet their needs.

  1. You Can Easily Create a Buzz About All Dogs Unleashed

Once you’ve conducted your own market research, there’s only one thing left to do: crowd source. Use social media platforms or word of mouth to start asking your local dog owners if they’d be interested in a business like ADU.

If all signs point to All Dogs Unleashed succeeding in your community, it’s time to make moves! Learn more about our franchising opportunities today.

We’ve talked before about the merits of opening a franchise. The problem is that once you commit to the idea of franchising, you still have hundreds of businesses to choose from! Let’s take a look at the steps you can take to narrow down your options so you end up picking the right franchise for you.

Assess Your Skills and Interests

Before looking for external inspiration, do a little bit of internal evaluation. What kinds of industries have you worked in before? For example, have you spent any time working in the food industry? Do you have a background in retail and customer service? While opening a franchise is a great way to learn the ropes of an industry using a tried-and-tested business model, utilizing your skills can contribute to your overall success.

Though it can be overwhelming at first, one of the great things about having so many franchises to choose from is that you can open a business that genuinely interests you. How can you apply your skillset to a niche that sparks your passion? This is your chance to create the role you’ve always dreamed of.

Do Some Market Research

There are two things you want to assess when bringing a new business to your community. The first is your consumer base. Would a substantial number of people in your community become patrons of your business? Is there a significant need or desire for the products or services you’d be providing?

The second is your competition. Is someone else already fulfilling that need and desire? If the market is oversaturated with similar businesses and your community members are satisfied with their current options, you may want to keep looking. The goal is to find a franchise that will gain momentum quickly because it meets a need and fills a void.

Consider Your Financing Options

Unsurprisingly, the cost to open a franchise varies quite a bit depending on the franchise you choose. Generally speaking, startup costs will need to cover things like:

  • Initial franchise fees
  • Business insurance
  • Commercial property rent
  • Marketing expenses
  • Payroll and benefits for employees

It’s often helpful to consult with a financial advisor to determine how much you can realistically spend to start a franchise. At ADU, we believe that opening a franchise shouldn’t be inaccessible. Our franchise fee is $49,500 and additional startup costs range between $50,000 and $100,000.

Pick a Business Model That Works

Finally, it’s important that you learn more about the success of a franchise before you invest in it. It’s easy to assume that popular or well-known franchises consistently have a high rate of success, but this isn’t always the case.

All Dogs Unleashed is the fastest-growing dog training franchise for a reason. We have combined our love of dogs with high-quality services that owners really need, from at-home training sessions to boarding and grooming. If you’re looking for your next endeavor, learn more about what ADU has to offer.