Becoming a franchisee offers the perfect balance of corporate support and independence. You’ll instantly gain access to a time-tested business model, but the success of your individual branch will come down to your ability to find customers and foster loyalty. Read on to learn how to boost customer satisfaction as a franchisee.

Provide Friendly Service

Your customer service team does a lot more than just answer the phone or run a cash register. They’re some of your most important representatives and serve as an entry point for customers looking for information, products, and services.

A positive attitude can go a long way toward creating strong customer relations. When training your customer service team, stress the importance of patience, friendliness, and a commitment to solving the customer’s problem every time. It may sound simple, but a good experience with a customer representative can create a lasting impression on new customers.

Keep Customers in the Loop

As you start to build trust and loyalty in your community, make sure you’re actively communicating with your customers. You can keep customers looped in through a weekly or monthly newsletter, social media posts, and your Google business profile.

For example, make sure to announce any changes to your business (such as a closure for remodels or a new product launch) through your newsletter and social media. Advertise sales and specials in advance so customers can easily take advantage of your discounted prices. Taking the time to craft your outreach and marketing materials can bolster your professionalism, boost your search engine performance, and ensure that your business is fresh in your customers’ minds.

Take Feedback into Consideration

Some franchisees see less-than-glowing reviews as a worst-case outcome. While you should always aim to create a five-star experience, you can’t expect that customers will never have anything negative to say.

When you receive poor reviews or customer complaints, turn them into an opportunity for growth. If a customer points out a problem or shortcoming, look for reasonable solutions. If they leave a bad review on Google or Yelp, respond by thanking them for bringing problems to your attention and explain what you plan to do to remedy those problems. This is a great way to repair individual relationships while showing other customers that you’re always seeking innovative ways to improve your business practices.

Practice Active Community Building

As a franchisee, your business may be part of a chain, but your branch is part of your unique community. Become an active member of your neighborhood by participating in community events, contributing to local charities, and partnering with small businesses.

What does that look like for an ADU franchisee? As a business serving dogs and dog owners, show your commitment to animal welfare by fundraising for your local animal shelter or participating in adoption drives. Sponsor dog park clean-ups and offer discounts to customers who shop at nearby pet supply stores.

All Dogs Unleashed is proud to provide a business model that gives franchisees the freedom to be creative and connect with customers. Learn more about our franchising opportunities today.

Starting a traditional business from the ground up demands a great deal of effort and capital, and there is little guarantee of success. It can take years to start turning a profit, which, for many people, isn’t an option. Opening a franchise can eliminate some of these barriers while allowing entrepreneurs to focus on their strengths. Let’s take a look at how franchising reduces new business risks.

Built-In Brand Reputation

Brand reputation is an important starting place for any business and has one of the biggest influences on customer decision-making. For example, over 90% of customers will read online reviews before deciding where to spend their money. When you’re starting from scratch, you’re asking customers to take a chance on a business they’ve never heard of and that has a small digital footprint.

Franchises have the advantage of built-in brand reputation. When local customers look up your business, they’ll access everything from your franchise’s parent website to positive reviews for other branches, inspiring instant trust.

Time-Tested Products and Services

One of the biggest financial drains for startups is the trial and error of new products and services. Making prototypes, conducting studies, and tweaking your business model will require further investment without yielding any income.

When you become a franchisee, you’re adopting a business model and products or services that your parent company already invested in. In exchange for an initial investment and royalty fees, you’ll access products and services that have been proven to appeal to customers and turn a profit.

Accessible Training Materials

As a business founder, you’re not just responsible for developing something customers will find valuable. You’re also responsible for developing internal procedures and training employees to do the job well and represent the brand. This can be a daunting process, especially when you’re new to the managerial side of business.

Franchises provide training support for both individual franchise owners and their employees. This can include everything from in-person or virtual training sessions to materials like videos and handbooks.

Dedication to Customer Service

One of the best parts about franchise risk reduction is that it allows franchisees to zero in on their individual strengths. Without having to spend years developing your business model, you can put more time and energy into developing the culture of your individual neighborhood business.

This can lead to outstanding customer service. You’ll have immediate access to everything you need to open a turnkey operation and can foster an environment of positivity and community. This is a great way to quickly build a loyal customer base and maximize profits.

Reliable Franchise Support

Franchises often grant their franchisees a good deal of independence to cater the business to local needs and desires. However, they have a vested interest in the success of each franchise location and offer ongoing support and troubleshooting to help franchisees navigate potential pitfalls.

At All Dogs Unleashed, we’re always thrilled to add another branch to our growing family tree. Learn more about ADU franchising opportunities today.

 

As a future franchisee, you have hundreds of options to choose from. Once you’ve decided that All Dogs Unleashed suits your skills, interests, and budget, there’s only one thing left to do: research your market. Read on for five signs that an All Dogs Unleashed franchise is right for your community.

  1. Dog Ownership Rates are Booming

One of the most important things that will determine the success of a franchise is demand. In this case, you’re only going to see high demand if you have high rates of dog ownership in your community.

Across the nation, dog ownership rates increased in 2020 and 2021, when the pandemic limited what we could do and where we could go. While new adoption numbers may be stabilizing in your community, the chances are high that you’re still working with historically high demand.

  1. Your Dog Owner Demographics Skew Young

When you’re evaluating the size of your target market, demographic data comes in handy. Who is most committed to their canine companion’s well-being? More importantly, who is willing to invest in things like training, one of ADU’s top services?

Older generations may have the most spending power, but Gen Z and Millennials are the biggest spenders when it comes to pet care. If you have a large population of dog owners under the age of 45, you’re on track to develop a loyal customer base.

  1. You’ve Found Available Real Estate in a Dog-Friendly Neighborhood

Location is another major factor in the potential for franchise success. Accessibility is key, whether by foot or by car. For example, commercial real estate with dedicated parking spots cuts down on the stress of getting to appointments on time or dropping by for walk-in services.

Finding a location in a dog-friendly neighborhood is the optimal choice for visibility and brand awareness. When you have a dog park around the corner or a dog-friendly restaurant across the street, your ADU franchise is guaranteed to draw attention.

  1. At Least One ADU Service Would Fill a Void

ADU offers a unique business model that dog owners love. We’re a one-stop-shop for grooming, training, and boarding. Even if local businesses offer one or two of these services, you’ll retain your competitive edge by offering all three.

When sizing up your competition, it’s also useful to look at things like customer reviews and pricing. This can give you a clear sense of what your community likes and dislikes about existing businesses and determine of ADU would better meet their needs.

  1. You Can Easily Create a Buzz About All Dogs Unleashed

Once you’ve conducted your own market research, there’s only one thing left to do: crowd source. Use social media platforms or word of mouth to start asking your local dog owners if they’d be interested in a business like ADU.

If all signs point to All Dogs Unleashed succeeding in your community, it’s time to make moves! Learn more about our franchising opportunities today.