Franchisees don’t have to start from scratch. They receive training and guidance on everything from the business model to the best marketing tactics. With all that support, how much independence do franchisees have? More than you think! Read on to learn some of the key areas where you can majorly impact your All Dogs Unleashed franchise.
Choosing Your Location
Depending on the franchise you join, you’ll likely have a good deal of autonomy in choosing the property for your business. You may need to prioritize certain features, particularly usable square footage, but you can use your own knowledge of your city to pick the best neighborhood or shopping center for your business. Some franchises will let you decide between buying and renting your commercial property, although you’ll need to secure your own funding for either option.
Staffing Your Location
Franchisees have the same staffing opportunities as ground-up business owners. While your franchise may have recommendations or requirements about the number of employees you hire and the roles they fulfill, the rest is up to you. Though they share a business model, each franchise has its own unique personality. Who you hire will play one of the biggest roles in shaping your store’s culture and work environment.
Building Community
No matter how big your franchise’s presence is across the nation, each location should function and feel like a local business. When you invest in your customers and get to know their needs, habits, and desires, you position yourself to become one of their most trusted businesses in town. There is no better support than the support of your regulars, and it’s up to you and your employees to foster those lasting relationships.
Hosting or Participating in Events
Does your community have a weekly farmer’s market that all sorts of businesses participate in? Does your shopping center throw a block party that attracts tons of foot traffic? One of the great ways to build a community and spread brand awareness is to get involved in events outside of your storefront. As long as you stay true to your franchise branding and image, you’re free to join in the fun!
Running Social Media Profiles
This one will certainly vary from one franchise to another, but many franchises allow individual franchisees to run their own social media profiles. Social media is a great way to engage community members and get them excited about your services or upcoming specials. Platforms like Instagram and Facebook make it easy to share your expertise and build trust with soon-to-be customers.
Managing Your Finances
Every franchise will have startup costs and royalties. You’re in control when securing your funding to cover startup costs. Any revenue you have after paying royalties is yours to manage. At ADU, we offer competitively low startup fees and royalties, ensuring that each of our franchisees has the most financial independence possible.
Are you ready to blend a successful business model with your own personal touches? Learn more about ADU franchising today!