As a future franchisee, you have hundreds of options to choose from. Once you’ve decided that All Dogs Unleashed suits your skills, interests, and budget, there’s only one thing left to do: research your market. Read on for five signs that an All Dogs Unleashed franchise is right for your community.
- Dog Ownership Rates are Booming
One of the most important things that will determine the success of a franchise is demand. In this case, you’re only going to see high demand if you have high rates of dog ownership in your community.
Across the nation, dog ownership rates increased in 2020 and 2021, when the pandemic limited what we could do and where we could go. While new adoption numbers may be stabilizing in your community, the chances are high that you’re still working with historically high demand.
- Your Dog Owner Demographics Skew Young
When you’re evaluating the size of your target market, demographic data comes in handy. Who is most committed to their canine companion’s well-being? More importantly, who is willing to invest in things like training, one of ADU’s top services?
Older generations may have the most spending power, but Gen Z and Millennials are the biggest spenders when it comes to pet care. If you have a large population of dog owners under the age of 45, you’re on track to develop a loyal customer base.
- You’ve Found Available Real Estate in a Dog-Friendly Neighborhood
Location is another major factor in the potential for franchise success. Accessibility is key, whether by foot or by car. For example, commercial real estate with dedicated parking spots cuts down on the stress of getting to appointments on time or dropping by for walk-in services.
Finding a location in a dog-friendly neighborhood is the optimal choice for visibility and brand awareness. When you have a dog park around the corner or a dog-friendly restaurant across the street, your ADU franchise is guaranteed to draw attention.
- At Least One ADU Service Would Fill a Void
ADU offers a unique business model that dog owners love. We’re a one-stop-shop for grooming, training, and boarding. Even if local businesses offer one or two of these services, you’ll retain your competitive edge by offering all three.
When sizing up your competition, it’s also useful to look at things like customer reviews and pricing. This can give you a clear sense of what your community likes and dislikes about existing businesses and determine of ADU would better meet their needs.
- You Can Easily Create a Buzz About All Dogs Unleashed
Once you’ve conducted your own market research, there’s only one thing left to do: crowd source. Use social media platforms or word of mouth to start asking your local dog owners if they’d be interested in a business like ADU.
If all signs point to All Dogs Unleashed succeeding in your community, it’s time to make moves! Learn more about our franchising opportunities today.