Do you have the entrepreneurial bug but aren’t sure what to do with it? If you’ve taken the time to compare franchising vs starting a brand new business, you know that each has undeniable pros and cons. Let’s take a look at why franchising is right for the adventurous spirit.
Becoming a Business Owner
Franchising takes some of the guesswork out of running a company. You gain access to a viable business plan and proven training materials, plus you get to use established branding. However, that doesn’t mean that you’re not a business owner.
Ultimately, the success of each branch of a franchise falls on the individual franchisee’s shoulders. For example, it’s still up to you to find the right location that will have the best chance of reaching your target consumer. Opening a franchise requires a deep commitment to the success of the business and a willingness to make and learn from mistakes. Without an adventurous and confident spirit, franchisees won’t bring their branch to its full potential.
Testing Out Marketing Strategies
Even with established branding, you will still need to implement a marketing strategy that works. That requires a connection to and understanding of your individual community.
Are the dog owners in your town savvy social media users, or do they prefer to get their advertisements in print? Can you rely on foot traffic, or will it take some serious guerilla marketing to bring dog owners to your door? Franchising offers the chance to take trusted branding materials to a new town and make them shine.
Creating a Knock-Out Team
Staffing is one of the biggest responsibilities a franchisee has. While you can take advantage of the training materials your company has to offer, you’ll have to rely on your own gut feelings to put together a crew that brings the right energy to your business.
Each member of your team should have a can-do attitude that propels them through each shift. They should also mesh well together and with your consumers. Finally, when you’re opening an All Dogs Unleashed branch, they have to love, understand, and have command over your canine clients. Just as you represent the face of the franchise, each of your employees represents the face of your branch, so it’s crucial that you hone those staffing instincts.
Opening New Doors
Franchising is, without a doubt, going to open new doors. For you, it will make the difference between being a worker and being a business owner. For your community, it will provide a new service and hub of connection that will truly make a difference. If you know you’re ready to embrace a new chapter in your life, it’s time to get serious about franchising.
All Dogs Unleashed is proud to have twenty branches across the nation and counting. Learn more about our business model and how to open your own ADU franchise.